Quality Engineering: to deliver more than promised

“Quality is never an accident; it is always the result of intelligent effort.” – A Quality Engineer With new technologies emerging ever so often, testing at various stages of production becomes necessary but not sufficient. While testing ensures that the programs behind the user experience are error free, there needs to be a mechanism within […]

Product and prioritization: meeting consumer needs

“Make your customer the hero of your stories.” – Ann Handley Introduction In a customer-driven market, where needs and choices are constantly evolving, it can be exciting for a team to build a user experience or a product that is continuously evolving. At times, the never-ending process can be daunting as there is a constant need […]

Path to production: creating checkpoints

Agile methodology has transformed the way that software development processes are conceptualized and implemented. Not only has it changed the way the design cycle works, but it has also changed the approach to the management of the design cycles, thereby opening up scope for further automation and efficient output production. Design cycles are not looked […]

Making digital transformation your company’s DNA

“Transformation is an ongoing process that tends to appear ordinary, when, in fact, something extraordinary is taking place.” – Suzy Ross In pursuit of this extraordinary, whom today can risk being left behind in this booming digital era? As an organization, you need to ask yourself what solutions or applications can be used to make […]

The importance of data: from potential to reality

“While most organizations are attempting [digital transformation], only a small percentage are getting it right.” – Harvard Business Review The importance of data is not a novel concept anymore. All kinds of businesses have become more aware of what data can do for them and how it can be gathered through better consumer engagement. However, […]

Spoilt for choice? It is the Agile and Omnichannel revolution

Just as technology has induced a new vigor into consumption and personalization, consumer behavior and expectations have also informed and led transformations not just in technology itself but also in how technology is being used to consume a variety of services. Technology has undergone consumer-driven change not just as an end but more so as […]

Lean management: separating the wheat from the chaff

In any production system, there are several interrelated and interdependent processes. Over time, as the product or service evolves, many of the processes need to change and evolve as well. With developments in technology, old processes need to be replaced with new ones too. Popularized by a team at Toyota Production System, lean management is an […]

Empathy mapping gives firms an upper hand

“If I asked them what they wanted, they would have said fast horses.” – Henry Ford Henry Ford did not speak before his time. He hit the nail on the head with this quote. The famous anthropologist Margaret Meade has corroborated a similar view, saying “What people say, what people do, and what people say […]

The Importance of Automation

Automation to scale business, enhance human values “The Tech Humanist proposal is to ensure that business objectives and human objectives are as aligned as possible so that as automated experiences scale, they scale human values with them, and a sense of what is meaningful to humans surrounds us.”― Kate O’Neill, Tech Humanist: How You Can Make Technology […]

User-Centred Design

User-Centred Design: here to stay “People ignore design that ignores people” – Frank Chimero, Designer When top-down becomes redundant… The idea for any product or service germinates out of the perceived need for a function. The purpose is to design something functional and useful. Traditionally, the function informed the design and the user experience within […]