“While most organizations are attempting [digital transformation], only a small percentage are getting it right.” – Harvard Business Review The importance of data is not a novel concept anymore. All kinds of businesses have become more aware of what data can do for them and how it can be gathered through better consumer engagement. However, […]

Just as technology has induced a new vigor into consumption and personalization, consumer behavior and expectations have also informed and led transformations not just in technology itself but also in how technology is being used to consume a variety of services. Technology has undergone consumer-driven change not just as an end but more so as […]